How to Embrace the Internet in Business

Joe Weinlick
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In the business world, you can either adapt to changing technology and embrace change or become another statistic. The fact is, businesses with high levels of online accessibility tend to have greater success at reaching new clients and potential customers than those that have fallen behind in this area. Dynamic use of the Internet can seriously improve both the visibility and the bottom line of virtually any business.

More and more, new startups are relying entirely on the Internet for everything from suppliers and vendors to advertising and communication. This ubiquitous level of online accessibility allows these small businesses to access a niche market that many older companies have simply overlooked. The story is the same whether you are a job seeker or a CEO. Without the right Web presence, no one will find you. Of course, committing these resources to developing this level of online accessibility should only be attempted by those willing to go the distance. A fully functional Web presence for a business requires ongoing maintenance and long-term attention. This means either working alongside a reputable vendor who specializes in positive positioning of business websites or hiring dedicated staff to that end.

Depending on your company's current level of online accessibility, it can be more cost effective for an established business to contract a specialist to help train existing staff. However, smaller companies, which have not yet gotten on board will want a more full-service solution. Web sites don't build themselves after all, and many consumers will turn up their noses at difficult to navigate sites or hard to use pages. Maintenance and upkeep for a website is no different than maintaining a brick-and-mortar location. You invest a lot in making sure the storefront that people see is clean and welcoming and that all the internal systems function properly. Integrating your online accessibility into your existing business model should demand no less of your attention to detail.

For most businesses, this means optimizing their Web sites for search engines, in order to ensure the highest possible ranking in key search result listings. There are also a number of free services that allow small businesses to compete more directly with their larger competitors without investing a great deal of capital in the process. With free tools being available there is no excuse at all to develop your company's Internet presence.

The Internet has revolutionized much of how society operates. People are brought together over video chat, executives can hash out contractual deals across oceans, and consumers can shop with dozens of companies without ever leaving their homes. Ensuring that your company has the most beneficial presence and the greatest online accessibility possible can mean the difference between thriving and failing in the Internet age of business.


(Photo courtesy of phanlop88 /


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