Conducting a successful job search in this digital age means leveraging the right tools and technologies to find the perfect role for you. Searching for jobs on a free job website is a good place to start, but there are other things you can try to improve your chance of success.
1. Become a Brand
In today’s digital age, personal branding is an important part of a successful job search. You can use online technologies to turn your work history into a compelling narrative that is sure to impress recruiters.
The first step in building an online brand is to create a website that shows off your work. You can use your website to show off a list of your publications or to host your portfolio. Be sure to include an up-to-date resume.
If you really want to stand out from the crowd, you could even add an "About Me" video to your website. This is a great way to let recruiters know what you are like as a person, as well as showing off your video editing skills.
2. Network Online
Social media sites can help you make contact with recruiters. LinkedIn is the place to be if you are searching for a professional job. More than 20,000 companies use the site to recruit.
3. Use an App
Today, your job search can go beyond job websites to encompass mobile apps. if you like to do a lot of job hunting using your mobile device, apps can make the process simple. Consider an app like Shapr, a networking tool that matches professionals with people who share their interests.
If you would rather connect directly with employers, the app Good&Co lets you know which companies would be the best fit for you, based on assessments of your personality and workplace culture preferences.
4. Clean Up Your Online Profiles
One downside of searching for a job in a digital era is that employers can find out things you may not want them to know. Before you start your job search, clean up your social media profiles by deleting pictures that might turn employers off. If you want to use your Facebook profile as a space to interact with friends, change your privacy settings so that a passing recruiter can only view posts you mark as public.
During a job search, it is a good idea to Google your name to find out what information exists about you online. If the search results are negative, you can hire a reputation management company to make your information less visible.
In the past, searching for a job began with submitting a strong application or resume to employers. Today, you also need to pay attention to your online presence. Use a personal website and carefully managed social media profiles to boost your job search.
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