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Experience Level: All Properties Description: This position will help lead the strategic direction, creation, testing, revision and management of creative content for Laureate Higher Education Group managed Web sites.
DUTIES & RESPONSIBILITIES:
* Help to define strategic direction for content in collaboration with marketing and other stakeholders. * Implement content strategy on multiple Web sites and new sites to be launched. * Help conduct 'A/B' testing, usability testing, and other testing, then interpret site tracking metrics and implement new content tactics based on results. * Develop processes for all stages of Web content creation and maintenance, including editorial calendars. * Manage site content, promotions, customer communications, and marketing programs. * Facilitate the audit and update of current content in conjunction with SME groups. * Coordinate with executives and staff to ensure seamless executions and customer experience with the Web and Web promotions. * Educate internal stakeholders about Web best practices and internal processes. * Manage full-time Web staff and external vendors in the creation and maintenance of Web content. * Manage and evolve Web content and architecture based on customer input and changing technologies. * Make recommendations regarding the design of content layout, templates, navigation, and other functionality. * Coordinate with the central marketing Web Team on site metrics and business goals. * Coordinate with IT on technology issues. Experience:
* 3 to 5 years of management, editing and Web experience * Sound knowledge of Web technology, technical aptitude and problem solving skills * Proven understanding of Web site development life cycle * Ability to identify critical information in business context and organize it in a manner that makes sense to the broad user group, web or UI design * WCMS system and marketing communication experience * Experience with Web analytics tools (Omniture) and marketing copy testing strategies * Experience conducting and interpreting usability testing * Experience with Web 2.0 and mobile Web technologies * Experience with search engine optimization techniques * Experience with Content Management Systems (RedDot, SiteCore desired) * Classifying content and application of taxonomy * Superior proofreading and editorial skills, excellent writing skills (grammar, spelling, and punctuation) with a focus on writing for the Web * Proficient computer skills (Microsoft Office, PhotoShop, Adobe Acrobat Professional, Dreamweaver, etc.) * Demonstrated project management skills * Experience managing staff and vendors (preferably at a distance) * Proven ability to handle a high-volume workload and manage multiple projects within deadlines * Effective communication skills * Must be organized and self-starter, self reliant with good initiative * Self teacher * Demonstrated teamwork * Demonstrated detail orientation and follow through * Effective organizational skills and ability to appropriately prioritize tasks * General understanding of university organization and related processes Laureate Education, Inc. is an equal opportunity employer. EOE.
DUTIES & RESPONSIBILITIES:
* Help to define strategic direction for content in collaboration with marketing and other stakeholders. * Implement content strategy on multiple Web sites and new sites to be launched. * Help conduct 'A/B' testing, usability testing, and other testing, then interpret site tracking metrics and implement new content tactics based on results. * Develop processes for all stages of Web content creation and maintenance, including editorial calendars. * Manage site content, promotions, customer communications, and marketing programs. * Facilitate the audit and update of current content in conjunction with SME groups. * Coordinate with executives and staff to ensure seamless executions and customer experience with the Web and Web promotions. * Educate internal stakeholders about Web best practices and internal processes. * Manage full-time Web staff and external vendors in the creation and maintenance of Web content. * Manage and evolve Web content and architecture based on customer input and changing technologies. * Make recommendations regarding the design of content layout, templates, navigation, and other functionality. * Coordinate with the central marketing Web Team on site metrics and business goals. * Coordinate with IT on technology issues."> * 3 to 5 years of management, editing and Web experience * Sound knowledge of Web technology, technical aptitude and problem solving skills * Proven understanding of Web site development life cycle * Ability to identify critical information in business context and organize it in a manner that makes sense to the broad user group, web or UI design * WCMS system and marketing communication experience * Experience with Web analytics tools (Omniture) and marketing copy testing strategies * Experience conducting and interpreting usability testing * Experience with Web 2.0 and mobile Web technologies * Experience with search engine optimization techniques * Experience with Content Management Systems (RedDot, SiteCore desired) * Classifying content and application of taxonomy * Superior proofreading and editorial skills, excellent writing skills (grammar, spelling, and punctuation) with a focus on writing for the Web * Proficient computer skills (Microsoft Office, PhotoShop, Adobe Acrobat Professional, Dreamweaver, etc.) * Demonstrated project management skills * Experience managing staff and vendors (preferably at a distance) * Proven ability to handle a high-volume workload and manage multiple projects within deadlines * Effective communication skills * Must be organized and self-starter, self reliant with good initiative * Self teacher * Demonstrated teamwork * Demonstrated detail orientation and follow through * Effective organizational skills and ability to appropriately prioritize tasks * General understanding of university organization and related processes Laureate Education, Inc. is an equal opportunity employer. EOE.">
