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Orlando, FL US
Job Title Program Manager Location Orlando, FL Job Description Program ManagerOrlando, FL Rasmussen College Online The Company: An innovator of higher education, ...
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Principal Marketing Manager
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| Job Number: | 26242808 | | Company Name: | Compass Knowledge Group | | Job Location: | Orlando, FL US | | Job Categories: | Education, Training, & Library
Marketing & Advertising | | Salary: | DOE | | Minimum Education: | 4-Year College Degree |
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Principal Marketing Manager
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Follow the Team That Founded the Industry:
Compass Knowledge Group.
Universally recognized as the founder and gold standard of our industry, Compass Knowledge Group continues to lead all others in partnering with top-tier, non-profit higher-education institutions to help them build successful online academic programs. Established in 1993, Compass provides the entire complement of online learning support services, allowing our prestigious partner academic institutions to concentrate on delivering high-quality academics. With a history of success based on predictable performance that far exceeds industry standards, we deliver marketing, student recruitment, student support, and other online learning services.
Take Your Career in a Positive, Exciting New Direction.
What is it like to work with Compass Knowledge Group? Our warm, team atmosphere provides the best of both worlds: a highly professional yet friendly setting where you can do your best work, while building some genuine, lasting friendships. Youll find yourself among an affable group of respected, highly intelligent individuals that includes faculty, textbook authors, researchers, skilled teachers, former deans, a former university president, marketers, recruiters, instructional designers, and technologists. While we enjoy our work, we also enjoy one anothers company, and like to have some fun each day. Our strong growth has provided an opportunity for you to join our team in Orlando, Florida.
Principal Marketing Manager: Your Opportunity to define and implement a direct response marketing strategy.
Compass Knowledge Group (Orlando, FL) is seeking a strategic thinking leader to lead the business units Marketing Team to position and differentiate a clients programs (university degrees and certificates) in the higher education marketplace through campaign planning, performance & competitive analysis. Individual is responsible for defining and implementing a direct response marketing strategy that drives qualified leads through the building and execution of an integrated yearly media plan.
Responsibilities: - Provide oversight and supervision of all duties performed by direct reports
- Lead all marketing aspects of assigned university programs to reach and exceed their value generation targets by measuring: leads by source, students by source and ROI while being mindful of lead quality and collaborating with other teams to maximize leads from higher converting sources, such as SEO, Referrals and PPC
- Review and approve all creative briefs and outbound messaging for compliance to all university branding standards and message consistency per target audience
- Manage on all aspects of invested marketing budgets
- Lead team to research new marketing channels and negotiate favorable media contracts
- Oversee the creative development process through editing and proofing the writing and designing of marketing materials and fulfillment collateral
- Manage the writing of additional content for program website to improve SEO rankings and drive higher content and validity scores on Search Engines
- Partner with the Search and Interactive Marketing Team (SIM) to optimize pay-per-click
- Identify marketplace trends and recommend strategy changes to improve conversions
- Monitor competitive set and analyze applicable collateral and Web sites
- Oversee the closing of each month to compare forecast to actual numbers on leads, response rates, costs, cost per leads (CPL), initial lead value, mature value and value multiples, etc.
- Assist Partnership Director with university requests or ad hoc strategic discussions
- Partner with Business Development in the launch of new programs and partnerships.
- Complete annual campaign planning and bi-annual budgeting
- Work with Marketing Team to compile year over year reports and trending analysis.
- Work with the Director of Marketing Operations to complete yearly performance reviews for all direct reports.
 The candidate we select will possess the following: - BA/BS degree in Marketing or equivalent discipline
- Minimum 5-10 years experience in direct response marketing, product management and/or ad agency work experience
- Outstanding written and oral communication skills
- Demonstrated capacity for developing and understanding strategy
- Positioning and product branding experience
- Experience with SEO, PPC, web advertising or media buying
- Passion for analyzing consumer behavior and market dynamics
- Strong organizational and analytical skills
- Proficiency with the Microsoft Office Suite, especially Excel
It is also imperative for the candidate we seek to thrive in a results-oriented environment. You must treat others with courtesy, respect and professionalism at all times, have a good eye for detail, and possess a strong commitment to learning. Nurturing relationships with students, clients, and peers, you will be expected to deal with everyone in an honest, forthright manner, take ownership of problems, and demonstrate a can-do attitude.
Enjoy the Rewards of Excellence:
Exceptional Compensation and Benefits.
In return for your invaluable knowledge, skills, talent and ambition, Compass Knowledge Group offers competitive salaries and excellent benefits, including substantial tuition reimbursement for our advanced degree programs that Compass supports, and much more.
Apply Today:
To learn more about Compass Knowledge Group, please go to .
You may submit your cover letter and resume to . Please include salary requirements. Employment is contingent upon successful completion of a background investigation.
Compass Knowledge Group is proud to be an Equal Opportunity Employer.
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